MSA Short Ribs (36 Degree South) The brand 36◦ South is exclusive to University Meat. Perfect for Pairing Located on the doorstep of the world-famous Coonawarra wine region. It’s no wonder oiur beef taste the way it does. We know there’s something special in the pristine air and Terra Rossa soli here that enriches our life and grows exceptional; produce. We exist to encapsulate this in an eating experience that has been meticulously considered every step of the way.